We talk a lot about stories being a great way to persuade and influence – and quite rightly so. The problem is that the bad guys are using the same tactics, sometimes better. Why is it so hard to change people’s minds, even with stories.. and what can you do about it? Here’s the story-science …
Here’s a hard truth I took a while to learn… Don’t think of your presentation as a broadcast or performance Of course it is, and you should never lose site of that for reasons I’ve explored in this very newsletter a million times, but there are times when that idea serves you badly. Firstly, if …
You are not just one story. Ever heard someone say, “Find your story“? It’s a popular thing for trainers, coaches and so on at the moment. It means they can then sell you something to do just that. But “Finding your story” is based on the assumption that there’s one defining narrative that sums up …
Read more “You are not your story! Unraveling the Myth of a Singular Story”
We are the stories we tell – or at least the stories that they tell about us. Let’s unpack both of those options. We are the stories we tell The stories we tell are either about us, or stories that we’ve chosen to tell about other people. Both say a lot about us because either …