Spark the start of business storytelling

Start going from ‘meh’ to ‘magic’ – a five day mini-course on the StoryMaking System for better business storytelling

StoryMaking System logo, representing the step-by-step framework behind the site's business storytelling training

A free 5-day mini-course to make your presentations actually land

Most presentations die of boredom. Not yours — not after this.

Over five short, practical emails (plus quick videos), you’ll fix the five biggest mistakes that kill audience engagement and discover how to build presentations people actually remember. Spark is the first of the four-stages of the StoryMaking system (which is why it’s free!). Next comes Savvy!

There’s no fluff and no jazz hands. Just evidence-based presentation training that works.

Here’s what you’ll sort in 5 days:

  • Day 1 – The Trust Test: How to win attention and credibility in seconds.
  • Day 2 – Information ≠ Impact: Stop drowning your message in data and start making it stick.
  • Day 3 – Audience Workload: The science of how hard your audience should think (and when).
  • Day 4 – Starting Once Is a Trap: How to make your story flow naturally from start to finish.
  • Day 5 – The Event Myth: Why your presentation doesn’t end when the slides do — and what to do instead.

You don’t need to be a “pro speaker”. You just need to be good.

Good presenters get heard, remembered, and invited back. And “good” is miles ahead of almost everyone else. Add business storytelling to your presentations.

I’m Simon — a former research scientist (PhD in geo-medical statistics) turned presentation coach. I’ve spent years analysing what makes presentations actually work. The StoryMaking System is built from that data — not from hype or “woo-woo”. This is a tactical business tool.

I’m not pretending it’s going to make you a genius-level professional speaker. I’m not into bullshitting for marketing like that. Being a pro is damned hard work. But the good news is that you probably don’t need to be like that. You need to be good. That’s all. Good. (If you do need to be standout, check out Soar.)

Why?

Because good is better than almost everyone else and it’s good enough to get your message over in a way that’s going to work.

StoryMaking System

Grab your mini course! You’ll get five emails over the next five days with a bit of blurb, and links to a short video.

It won’t make you a genius presenter, but it’ll make you a good one – and usually that’s all you need :)Give me the goods!

What you’ll get – the technical bit:

It’s fast. It’s free. It’ll make your presentations better — or at the very least, less painful for everyone involved.

Once you sign up you’ll get an email straight away to say hello and give you the link to the introduction vid. If you don’t get it, check your spam filter (obviously!). After that you’ll get

✅ 5 daily emails with bite-sized lessons and short, no-nonsense videos
✅ Practical, evidence-based fixes you can use immediately
✅ A summary playbook at the end to keep you on track

Each email has a short introduction, a link to a short training vid, and an even shorter wrap up. I’m all about brevity!

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The five day mini-course!

Ready to be better? For when you want it to wow but absolutely need it to work.

Spark logo for the free 5-day mini-course teaching quick business storytelling wins
Savvy logo for the 5-day hands-on sprint building everyday business storytelling skills
Stride logo for the one-day live intensive on confident business storytelling delivery at work
Soar logo for the two-day advanced intensive on signature business storytelling keynotes