business storytelling for people who don’t want to

business storytelling for people who’re a Reluctant StoryTeller

Business storytelling matters… from recording online courses, to making presentations, or just being interesting at the bar… stories make your delivery more effective. It’s about using stories, not just telling them.

My StoryMaking system will take you from start to star, but if you’d rather read it with a few supporting videos, the Reluctant Storyteller starter pack makes business storytelling easier than you’d think!

You know that telling stories makes you more impactful, right? It’s how your ideas can change your world. You know it instinctively and the research says the same thing! What you might not know is how to find those stories and how to use them.

Don’t think of yourself as a storyteller. That’s for Netflix. You’re a storyuser. Even if right now you’re a reluctant one.

Because being a storyteller helps you change the world one story at a time.

This is for you if you’re not enthusiastic about “telling stories” or haven’t got around to it yet…

What is business storytelling? Why’s it important? Is it for me?

Think of it as using stories deliberately and tactically in your business, not just as entertainment or decoration. It’s for your presentations, your online courses, your videos — anywhere you need people to actually act on what you’re telling them.

The thing is, we know stories work. I spent 24 years as a research scientist (PhD and all that!) and all the research confirms it. But it’s only true if you know how to use your stories, not just “tell” them. It’s a bit like a fast car… you need to know how to drive it, not just own it.

Reluctant storytellers can change the world just as much as the instinctive ones… business storytelling is particularly handy tool if you don’t think of yourself as naturally a good presenter.

So it’s for you if you’re hacked off that your brilliant content isn’t taken up. You put amazing stuff in your training or your presentations, but people don’t act on your stuff. For a presentation they zone out of… For online courses they just don’t bother finishing…

What’s included in the Reluctant Storyteller Starter Pack?

This is about the starter-pack of business storytelling tools to get the job done, so we’re going to concentrate on using stories in the real world. Sure, you’ll learn how to tell stories in your videos, blogs, or presentations but it’s bigger than that, because we’ll look at how using stories will help you and we’ll look at the tools for actually doing that.

We’ll get tactical and we’ll dirty. Why? Because this is helpful for you if you’re the kind of person who makes normal presentations, either live or in courses – but who wants to make them better.

It’s going to be about tactical storyusing… so you’re going to get:

• the Reluctant Storyteller Ebook (and any updates I write)
• a timed sequence of emails, each with techniques, tips, tools and tactics … and pointers to videos and other recordings we’ve made just for you.

This is a short, sharp course in story-using. No fluff, no filler and it’s awesome, but… but you have to do the work. There’s no big red shiny help button because at $15 one of us is going to have to do the sweating and it can’t be me. 😉

FAQ

How is your Reluctant Storyteller course delivered?

You’ll start off with the Reluctant Storyteller ebook, which you can download straight away. After that it’s a set of emails with techniques, tips and videos, sent over a week or so. Just make sure your email system knows to expect them so they don’t get spam-filtered! All you need is an internet connection and a decent computer. Business Storytelling to your inbox!

Who is business storytelling for? Is it right for me?

Only you can be sure, but the chances are good if you know you should use stories more, particularly in your online courses and business presentations, but don’t… either you don’t want to, or don’t feel you’re any good at it. This isn’t aimed at professional speakers (though the pros I’ve trained have loved this content).

Is there a live element?

Nope. Not for only $15 😉

If you want some “Simon Time” you can book an hour as an online clinic here: And why wouldn’t you, eh?

Is there a discount?

No. Why? Because it’s already embarrassingly cheap!

Can I see some typical content?

Of course! I’ve put something below. See the video just below this FAQs

How come it's so cheap?

It’s only $15 and that sounds too good to be true, right? I could sell it for a lot more Because I’m not out to make a huge profit here! It terms of what you get, I’ve had advice to sell this for three times as much and make more sales, but honestly, that doesn’t sit right with me. This is about providing something useful, to get you started… and $15 covers my costs and my coffee.

How do I buy?

There’s a link at the bottom of this page. I use ThriveCart to process things which can take a moment or two but I prefer the extra security you get.

A quick tester before you buy?

Here’s a typical explainer video.

I do them live, in one take! Why’s that? Firstly because that’s what it’s like in the real world and you need to see that it can be done.

And secondarily ‘cos if I hired studios and editors and spent a day practicing the price would have to go up – and it’s important to me the Reluctant Storyteller is as available as possible to, well… reluctant storytellers! 🙂

So. Here’s an example… “What’s a story matrix and how important is it to get it the right way around? (Very!)“

Want a bit of background about how the Reluctant Storyteller started, what it means to me and why I created it? If you just want to get on with it, scroll down to buy! 😉

What sort of style and content does Reluctant Storyteller include? Tell me about business storytelling!

Being a reluctant storyteller is about using stories, not just telling them. I started out life as a research scientist (I’ve also been an actor, lighting designer, author, playwright and fire eater!) so the content is about the science of making stories work, not just as entertainment.

This isn’t about how to read bedtime stories. It isn’t even about standing on stage and ‘telling your story’. That’s one application of business storytelling but it’s by far from the most common. The real benefits for business storytelling come about when you work on how to use stories in your every-day, normal working live presentations… to the board, to funders, to your team-mates, to the press… you get the idea.

I work with normal people, helping them make normal presentations – but better.

Want to get hold of it?