For business storytelling, don’t start with the hero story
Starting your presentation with an epic “big hero story” is one of the big ideas in business storytelling. It’s also tosh…
Storytelling for leading change
Change projects are notoriously dodgy. Speakwise suggests about 70% of change projects fail and that those statistics haven’t changed much in decades. The question is why it’s so poor — and how storytelling can help. Business storytelling for the win! Using the big hero story Let’s face it, this is the default of lots of …
Busting a business storytelling myth: The Big Hero Story
In the world of business storytelling (and generally in presentations), there’s a prevailing belief that starting with a compelling hero story is the surefire way to captivate your audience. It can be effective, but it’s not a one-size-fits-all solution. Every story has its time and place — just like you sometimes need a spreadsheet and …
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