What is business storytelling? Why does it matter? I define “business storytelling” as the process of scientifically and tactically using stories to aid your business — not just randomly telling stories about your business. It’s particularly useful in presentations, as well as marketing, and large sections of management and leadership. That’s it. All the other stuff you read online …
We talk a lot about stories being a great way to persuade and influence – and quite rightly so. The problem is that the bad guys are using the same tactics, often better than the good guys. Why is it so hard to change people’s minds, even with stories.. and what can you do about …
Read more “Why the bad guys are using business storytelling”
Here’s a hard truth I took a while to learn… Don’t think of your presentation as a broadcast or performance Of course it is, and you should never lose site of that for reasons I’ve explored in this very newsletter a million times, but there are times when that idea serves you badly. Firstly, if …
You are not just one story. Ever heard someone say, “Find your story“? It’s a popular thing for trainers, coaches and so on at the moment. It means they can then sell you something to do just that. But “Finding your story” is based on the assumption that there’s one defining narrative that sums up …
Read more “You are not your story! Unraveling the Myth of a Singular Story”
We are the stories we tell – or at least the stories that they tell about us. Let’s unpack both of those options. We are the stories we tell The stories we tell are either about us, or stories that we’ve chosen to tell about other people. Both say a lot about us because either …